Industry
Film Festival
Client
Lumina
Lu mina Film F estival Brand ing
Identity system for a festival built entirely around women behind the camera
The mark is an aperture, but can also be read as a flower. Nine iris blades open around a fixed center, the way a lens opens to let more light reach the frame. The same shape, drawn softer, reads as a bloom. Both readings are intentional: precision instrument, and something in first light.
