About Me
More than design,
it's perspective.
I’m a creative strategist and designer focused on building ideas that connect. My work sits at the intersection of storytelling and intention, where every detail has a purpose and every concept is designed to move people. I hold a Bachelor's degree in Entertainment Business and a Master of Fine Arts in Media Design with a concentration in Branding. This combination of business strategy, storytelling, and visual design allows me to create thoughtful brand experiences that are both creatively compelling and strategically driven.
My career has taken me from the energy of art designs, box office and photograph for live festivals and concerts with Live Nation and
The Loop to the sets of music videos and short films as 1st AD, giving me a rare behind-the-scenes fluency in both the music industry and production world.
I’m a creative strategist and designer focused on building ideas that connect. My work sits at the intersection of storytelling and intention, where every detail has a purpose and every concept is designed to move people. I hold a Bachelor's degree in Entertainment Business and a Master of Fine Arts in Media Design with a concentration in Branding. This combination of business strategy, storytelling, and visual design allows me to create thoughtful brand experiences that are both creatively compelling and strategically driven.
My career has taken me from the energy of art designs, box office and photograph for live festivals and concerts with Live Nation and
The Loop to the sets of music videos and short films as 1st AD, giving me a rare behind-the-scenes fluency in both the music industry and production world.
I’m a creative strategist and designer focused on building ideas that connect. My work sits at the intersection of storytelling and intention, where every detail has a purpose and every concept is designed to move people. I hold a Bachelor's degree in Entertainment Business and a Master of Fine Arts in Media Design with a concentration in Branding. This combination of business strategy, storytelling, and visual design allows me to create thoughtful brand experiences that are both creatively compelling and strategically driven.
My career has taken me from the energy of art designs, box office and photograph for live festivals and concerts with Live Nation and
The Loop to the sets of music videos and short films as 1st AD, giving me a rare behind-the-scenes fluency in both the music industry and production world.
IT'S a BIG DEAL.
IT'S BIG DEAL
I approach each project by understanding the bigger picture first: the audience, the message, and the impact it needs to make. From there, I translate ideas into visuals, systems, and experiences that feel both thoughtful and clear.
Whether I’m developing brand identities, social systems, or campaign concepts, I’m driven by creating work that resonates, builds trust, and leaves a lasting impression.
I approach each project by understanding the bigger picture first: the audience, the message, and the impact it needs to make. From there, I translate ideas into visuals, systems, and experiences that feel both thoughtful and clear.
Whether I’m developing brand identities, social systems, or campaign concepts, I’m driven by creating work that resonates, builds trust, and leaves a lasting impression.
IT'S FUN!
Now, with over seven years of graphic design and strategies experience, I channel that cross-industry perspective into intentional, brand-driven design that resonates.
When I'm not in front of a screen designing and creating, you'll find me chasing a good matcha, hunting down a new coffee spot, or wandering through a local market, but always gathering inspiration from the world around me. Oh, and there's almost always a crime podcast or documentary playing in the background.
Now, with over seven years of graphic design and strategies experience, I channel that cross-industry perspective into intentional, brand-driven design that resonates.
When I'm not in front of a screen designing and creating, you'll find me chasing a good matcha, hunting down a new coffee spot, or wandering through a local market, but always gathering inspiration from the world around me. Oh, and there's almost always a crime podcast or documentary playing in the background.
Designing Success