Industry

Tourism & Hospitality

Client

Krauma - Social Media Campaign

Social Media Campaign

Main Project Image

From strategy to measurable results.

As both campaign strategist and designer, I led the end-to-end "Plan Your Visit" Pinterest campaign for Krauma Geothermal, translating a unique wellness destination into a visually compelling, conversion-focused content system that drove increase in blog traffic within the first month. 49% MORE TRAFFIC. One cohesive system. Pinterest-driven blog traffic increased by 49% in the first month. Pins built around actionable visit-planning tips consistently delivered the highest click-through rates. The campaign shifted Krauma's Pinterest presence from a passive gallery into an active discovery and conversion channel.

Turning Customer Voices into a Scalable Trust System

ORGANIC INSTAGRAM - SOCIAL PROOF SYSTEM In parallel, I developed a series of organic Instagram posts surfacing Krauma's customer reviews. By designing a repeatable review-post format, consistent layout, brand typography, and tone, I created a scalable social proof system that built trust and influenced visit decisions without requiring new photography for every post.

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