Industry

Film Festival

Client

Lumina Film Festival - Branding

Lumina Film Festival Branding

Identity system for a festival built entirely around women behind the camera

THE MARK IS AN APERTURE, BUT CAN ALSO BE READ AS A FLOWER. Nine iris blades open around a fixed center, the way a lens opens to let more light reach the frame. The same shape, drawn softer, reads as a bloom. Both readings are intentional: precision instrument, and something in first light.

TICKET - APP PASS Structure: mimicking a real wallet pass. The card is built like Apple/Google Wallet passes on purpose: rounded card on a phone screen, with a perforated divider splitting "what film" from "how to get in." That divider isn't decorative, it's borrowed straight from a print-like ticket's tear-stub.

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