Industry
Film Festival
Client
Lumina Film Festival - Branding
Lumina Film Festival Branding

Identity system for a festival built entirely around women behind the camera
THE MARK IS AN APERTURE, BUT CAN ALSO BE READ AS A FLOWER. Nine iris blades open around a fixed center, the way a lens opens to let more light reach the frame. The same shape, drawn softer, reads as a bloom. Both readings are intentional: precision instrument, and something in first light.





